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Industry Marketing Manager (Water) - Atlanta, GA

Atlanta, GA, US, 30328

Infrastructure Admin



Job ID:  234544



Oldcastle Infrastructure, a CRH company, is the leading manufacturer of precast concrete, polymer concrete, and plastic products in the United States. Our products range from utility vaults, reinforced concrete pipe, catch basins, drainage and septic tanks, to retaining walls, storm shelters, wall panels, concrete barriers, a variety of prestressed concrete products and more.   With more than 80 locations nationwide and 3,000 plus employees, Oldcastle Infrastructure is committed to upholding core values of reliability, quality, and service in cutting edge ways.


Position Summary


The Industry Marketing Manager for Water is focused on achieving desired segment-specific marketing goals by developing and executing marketing plans, programs and campaigns. This role is responsible for planning and implementing go-to-market strategies for assigned verticals. Primary responsibilities include developing positioning and core content in coordination with internal subject matter experts and using that content and messaging to deliver effective marketing material that helps generate demand for sales teams.  Additional responsibilities include supporting the sales organization with their customer needs


Essential Duties and Responsibilities


  • Achieve desired segment-specific marketing goals and benchmarks by developing and executing marketing plans, programs
  • Create effective product positioning, value proposition and messaging for assigned verticals by gathering market intelligence and actively soliciting input from subject matter experts including sales, operations and customers
  • Develop a broad range of content in support of growth strategy including case studies, white papers, sales tools, speaker presentations and webinars, newsletters, articles for trade publications and blogs, tradeshow content and planning
  • Develop content and campaigns for assigned verticals and coordinate with digital marketing strategists on all digital activities
  • Provide sales support by participating in sales team meetings, coordinating sales training, and delivering sales tools including fact sheets, brochures, and client-facing presentations


Required Competencies


  • Fact–Based Management – Views the organization as an open system, synthesizes information from diverse sources, comes to conclusions, and make decisions that are rational and based on sound evidence.
  • Communicates Effectively – Conveys information required by others in a concise, direct, and unambiguous way. 
  • Business Acumen – Makes sound business decisions based on a strong understanding of the company’s business model, strategic goals, and relevant policies, as well as best practices and current technologies.
  • Drives Results – Motivates individuals to achieve and exceed goals by establishing accountabilities, clarifying performance expectations, agreeing to high standards and measures, monitoring and reviewing performance, and providing timely and relevant feedback.
  • Creativity and Innovation – Tends toward divergent thinking and the propensity to question existing practices; challenge commonly held assumptions; originate new or radical alternatives to traditional methods, processes, and products; and build on others’ ideas.
  • Process Management – Takes a systematic approach to making the company’s workflow more effective, efficient, and capable of adapting to an ever-changing environment.
  • Planning and Priority Setting – Identifies the priorities, processes, and practical actions that are necessary to achieve an objective or realize an idea. This competency requires developing detailed action or project plans including objectives, accountabilities, time frames, standards, review stages, and contingencies.
  • Team Building – Enables and encourages group members to work together to complete tasks and accomplish goals that individual members could not accomplish alone.
  • Strategic Thinking – Develops and drives a shared understanding of a long-term vision that describes how the organization needs to operate now and in the future.



What are the requirements needed for this position?


  • At least 6 years of B2B segment marketing experience
  • Bachelor’s degree in Marketing, Communications or related area
  • Experience in and understanding of core aspects of B2B product/service marketing,
  • Experience in content marketing including excellent writing skills


Additional experience


  • Strong teamwork skills including demonstrated ability to function in a matrixed team environment without formal reporting relationships
  • Ability to work on and track multiple projects, driving ideas from concept to completion through superior organizational and project management skills
  • Experience working with a field sales organization and supporting a dedicated segment and/or product line
  • Highly proficient with Microsoft Office applications, particularly Word, PowerPoint and Excel
  • Potential travel up to 30%


What CRH Americas Offers You


  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion


About CRH Americas


CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.


Oldcastle Infrastructure, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our career site. Please complete your online profile which will be sent directly to the appropriate Hiring Manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest in the CRH Americas family!


CRH Americas is an Affirmative Action and Equal Opportunity Employer.


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Nearest Major Market: Atlanta

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