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Sales Manager - Flexible locations within the US

Atlanta, GA, US, 30328

APG East Lawn & Garden


Job ID:  155155


Lawn & Garden,  a CRH company, a division within Oldcastle APG, is one of the largest manufacturers of bagged and bulk decorative mulch, soil, stone, and limestone products in the nation with over 40 production facilities.  We take pride in serving a diverse group of customers including independent garden centers, mass retailers, landscapers, contractors, and homeowners.


Looking for an experienced and high-energy business partner with knowledge of G-T-M strategy, customers, products and pricing. The primary function of this role is to accelerate the growth of profitable sales. Primary duties include: maintain price files & records, work with sales leadership to set revenue & profit goals & strategy, and implement a sales plan to drive revenue profitable growth across various channels/geographies. In addition, there will be a variety of product management tasks associated with a robust Private Label portfolio. New Business Development will be critical to the success of this role.


The successful candidate will be energetic, persuasive and well organized and able to demonstrate the ability to manage a variety of projects and initiatives. Define and execute appropriate sales strategies; business development, technical and sales support programs to maximize sales and profitability.




  • Work closely with colleagues on cross-territory opportunities and other internal teams
  • Understand the competitive landscape and market trends
  • Understand and effectively communicate the company's value proposition
  • Support private label and licensing relationships/partnerships
  • Achieve sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
  • Establish and adjust selling prices by monitoring costs, competition and supply and demand
  • Manage and implement the sales forecasting, planning and buyer driven sales and marketing processes, establishing high levels of quality, accuracy and process consistency for the sales organization
  • Analyze pipeline and lead data, deliver periodic reporting to the sales and marketing teams providing key business insights: typical reporting relates to Demand Generation, Pipeline Forecast and Trends, Conversion Rates, Target Account, Market Segmentation, Win/Loss, Age
  • Focus on New Business Development including traditional channels of distribution as well as non-traditional users. Conduct research, provide assessment and work with VP Sales & Marketing to develop recommendations to President.




  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • Competent with Microsoft Office Suite and


Preferred Skills & Proficiencies


  • Business Acumen
  • Interpersonal Skills
  • Organizational Skills
  • Prospecting Skills
  • Data analysis and interpretation


What CRH Americas Offers You


  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion


About CRH Americas


CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.


Lawn & Garden, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRH family!


CRH Americas is an Affirmative Action and Equal Opportunity Employer.


 EOE/Vet/Disability--If you want to know more, please click on this link

Sep 27, 2019

Nearest Major Market: Atlanta

Job Segment: Sales Management, Business Development, Manager, Product Manager, Sales, Management, Operations