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Field Marketing Manager - Phoenix, AZ

Phoenix, AZ, US, 85040

APG West

 

Job ID:  233899

 

Oldcastle APG, a CRH company, is a leading supplier of products for North America’s building and landscaping markets. Its products include concrete masonry and hardscapes, packaged cement mixes, packaged lawn and garden products and composite decking products that are sold through a variety of channels.  Oldcastle APG is the innovator behind many of the industry’s well-known brands including Belgard Hardscapes, Echelon masonry products, Sakrete bagged dry-mixes, Anchor Wall Systems, MoistureShield composite decking, among others.  With over 195 operating locations and 6,500 employees, Oldcastle APG operates across 36 states and 5 Canadian provinces.  Oldcastle APG is a U.S. subsidiary of CRH plc., a leading global diversified building materials group.

 

Job Summary

 

The Field Marketing Manager impacts regional business objectives through the planning, development, and execution of market-specific strategy and tactics to drive the success of products, customer engagement and overall brand perception. Additionally, the Field Marketing Manager acts as the local marketing liaison between local sales teams and the broader, national marketing and sales operations team. This Field Marketing Manager role supports the Oldcastle APG West Companies consisting of Superlite, Amcor, CPM and Sierra.

 

Strategy

 

  • Propels key regional priorities by developing the regional marketing strategy. As a steward of the local business, the Field Marketing Manager owns the process of planning, executing and tracking regional campaign initiatives with the backing of the national brand team and agency partners.
  • Prepare quarterly report outs to company leadership summarizing key performance metrics for national and regional campaigns impacting APG West region.
  • Develop and track annual local marketing budget alongside company leadership and controllers.

 

Products

 

  • Promote the APG West existing product offering and drive new product adoption in the market. Play a key role in providing direction to the design team with literature and sales tool development.

 

Customer Engagement & Programs

 

  • Locally promote national partner programs to highlight the value of doing business with our brands. Schedule regular customer visits in tandem with the local sales team to gather customer insights and feedback on programs
  • Work with Training Manager to ensure all customer engagement training opportunities are planned, promoted, and executed in market - working in partnership with local Oldcastle APG business units.
  • Guide team in regional event activation for setting goals, activation planning and customer follow up.

 

Brand Perception

 

  • Provide marketing and campaign planning guidance to key dealers and contractors in an effort to generate leads and increase sales of Belgard products through cooperative marketing.
  • Monitor brand standards within the market
  • Act as a marketing communications expert in providing best practice guidance to sales teams.

 

Requirements

 

  • Bachelor’s Degree in Marketing or Business or similar degree
  • 3+ years of marketing or sales experience
  • Experience in the building & construction industry preferred, but not required
  • Excellent communication skills – not only written and verbal, but able to effectively influence cross-functionally
  • Strong sense of urgency and ability to respond to requests and challenges quickly
  • Adept in MS Office products, especially PowerPoint and Excel
  • Familiarity with CRM and Marketing Automation platforms, like Salesforce.com is preferred
  • Ability to travel up to 30% (when travel restrictions lighten)
  • This role may reside in either Phoenix, AZ or N. Salt Lake City, UT

 

What CRH Americas Offers You

 

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion

 

About CRH Americas

 

CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

 

Oldcastle APG, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRH family!

 

CRH Americas is an Affirmative Action and Equal Opportunity Employer.

 

 EOE/Vet/Disability--If you want to know more, please click on this link


Nearest Major Market: Phoenix

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