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Marketing Manager - Atlanta, GA

Atlanta, GA, US, 30328

Lawn & Garden Headquarters

 


Job ID:  153463

 

Lawn & Garden,  a CRH company, a division within Oldcastle APG, is one of the largest manufacturers of bagged and bulk decorative mulch, soil, stone, and limestone products in the nation with over 40 production facilities.  We take pride in serving a diverse group of customers including independent garden centers, mass retailers, landscapers, contractors, and homeowners.

 

Job Summary

 

  • Marketing Strategy
    • Facilitate marketing strategic planning process and annual assessment review
    • Create and implement a comprehensive annual marketing and communications plan
    • Manage the Enclosures Marketing Budget and provide monthly variance report
    • Provide information to management and sales teams by collecting, analyzing and summarizing industry and market trends

 

  • Brand Management and Alignment
    • Ensure compliance within the manufacturing plants, fleet and by all field staff and Distributors
    • Establish process for brand building and sharing
    • Oversee company “brand message” to ensure alignment throughout the organization

 

  • Demand Generation
    • Establish key market focus with each market segment and region to grow sales with the product management team develop and implement launch plans for new products
    • Provide key information, reports – marketing objectives, margin analyses, competitive activity – to the sales team
    • Provide sales support tools – presentations, sales/tech sheets, collateral

 

  • Marketing Communications
    • Facilitate marketing communication strategies, manage corresponding budgets, lead implementation
    • Create and manage trade show strategy including developing pre and post trade show analysis
    • Create and manage “marketing mix” for company and product brands – digital and print media, trade shows, webinars, customer events, etc.
    • Website management – evaluate and improve functionality, ease of use, and content for each target audience

 

Required Education/Experience/Skills

 

  • BA/BS degree required, ideally in marketing or business.
  • 3+ years relevant marketing experience, quantitative/financial analysis, product/project management, business to business marketing and e-commerce.
  • Industry experience in building materials, engineering, manufacturing, and similar industries is preferred.  
  • The ability to quickly learn a varied set of software and editing tools is necessary, and prior experience is a plus. Prior experience with website development/management is preferred.
  • Technically proficient and business savvy enough to interface with all levels and disciplines within the organization.
  • Demonstrated ability to coordinate projects across functional teams, including engineering, sales, marketing, and operations.

 

What CRH Americas Offers You

 

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion

 

About CRH Americas

 

CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

 

Lawn & Garden, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRH family!

 

CRH Americas is an Affirmative Action and Equal Opportunity Employer.

 

 EOE/Vet/Disability--If you want to know more, please click on this link

Date Posted:  Jul 10, 2019


Nearest Major Market: Atlanta

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