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Marketing Automation Manager- Remote

Dallas, TX, US, 75244

Oldcastle BuildingEnvelope
OBE Corporate

 

 
 

Job ID:  353919

 

Oldcastle BuildingEnvelope®, a CRH company, is the leading supplier of products specified to close the building envelope. They include: custom-engineered curtain wall and window wall, architectural windows, storefront systems, doors, skylights and architectural glass.

 

The Marketing Automation Manager role with us isn’t just a job - it’s a career opportunity with a great company.  We are hiring builders, and we want to lean into your expertise to help push us forward.  We will give you what you need to build the future of OBE.  This role can be based anywhere in the United States.

 

This role is perfect for the individual who approaches their work in a professional manner and who is passionate about making an impact in their workplace. If that sounds like you, come join this industry leader!

 

MISSION AND RESPONSIBILITIES

We are actively looking for our future B2B Marketing Automation Manager, where you will turn our accumulated manufacturing, fabrication, supply of glazing systems market insights into action to drive our business across multiple locations in U.S. and Canada. This position is a fast-paced, customer/digital focused experience delivery role. Being in-touch with various professional-shopper and specifier behaviors in the Building Materials industry, working across regional and global business teams, and passion for architecture and building material is key to success.

 

The B2B Marketing Automation Manager is responsible to generate interest, drive engagement, nurture leads, and grow revenue through the execution of marketing communication strategies both onsite and via various external marketing channels for our business.

 

Key Responsibilities:

  • Manage and support automation programs and strategies, customer segmentation, and all related activities to ensure effective personalized communication and engagement with all customer personas, across all available communication channels involved in their respective journeys.
  • Manage and support Marketing Customer Database, SAP Marketing Cloud platform, and all related marketing automation Data Workflows, including CRM and ERP interfaces, Customer Contacts De-Duplication, and Online and Offline Customer Data Collection processes.
  • Work with team to review program/campaign requirements and identify areas of optimization
  • Implement, measure and optimize consumer nurturing workflows with a focus on driving engagement, efficiency, and scalability
  • Work collaboratively with team members to manage email and messaging quality and scoring
  • Assess ad hoc automation and integration project requests, determine prioritization, and the best approach to support
  • Segment lists based on demographic and firmographic data and behaviors like past email, SMS messaging engagement, and website, or customer service interactions
  • Manage email and messaging strategy, including send-strategy, list management, persona segmentation
  • Manage our communication preference center, minimizing list decay and unsubscribes
  • Build, manage and track various marketing calendars
  • Work with the Marketing team through Project Management Software to assist with campaign production workflows, from conceptualization, creative development, and handoff for production, driving timely delivery of creative materials, copy and targeting information
  • Assist and support a communication strategy to ensure all sales and marketing/creative stakeholders are aware of digital strategy, plan, timeline, and assets

 

 

QUALIFICATIONS

 

Application Pre-Requisites:

 

4-year degree; advanced degree a plus

4+ years prior marketing automation experience with proven results to drive engagement and generate leads.

Affinity with Architecture and Building Materials industry.

Prior SAP Marketing Cloud platform experience is a plus, but not a pre-requisite.

 

Special skills required:

  • Open and accessible management style, with the ability to consistently achieve positive results and collaborate across the team
  • Strong background in customer segmentation, customer engagement automation, lead nurturing, lead qualification, re-engagement, and retention strategies
  • Comprehensive knowledge of the marketing database management, deduplication strategies, CRM landscape and KPI's, digital marketing, e-retail- and brand strategies, with the ability to apply this knowledge to solve complex problems successfully
  • Experience in SAP Marketing Cloud, Salesforce Marketing Cloud, Marketo or Eloqua, Google Analytics, Adobe Creative Cloud Suite (specifically Photoshop, Analytics), and Microsoft Office Suite
  • Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to engaging digital experiences and enroll all involved stakeholders in support of strategies
  • Ability to effectively resolve competing priorities for customer segmentation, journey touchpoints, communication channels, team, and other functions
  • Ability to work effectively within a fast-paced, complex matrix and changing environment
  • Flexibility to travel as required

What CRH Americas Offers You

 

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion

 

About CRH Americas

 

CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

 

Oldcastle BuildingEnvelope®, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our career site. Please complete your online profile which will be sent directly to the appropriate Hiring Manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest in the CRH Americas family!

 

CRH Americas is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability--If you want to know more, please click on this link

Oldcastle BuildingEnvelope is an E-Verify Employer.

Date Posted:  Jan 7, 2022


Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

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