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E-Commerce Merchandising Specialist

Los Angeles, CA, US, 90015

Oldcastle BuildingEnvelope
CR Laurence


Job ID:  [[416619]]

C.R. Laurence Co., Inc. (CRL) is the leading supplier to the glazing, architectural, railing, construction, industrial, and automotive industries. Offering more than 60,000 products, we serve the industry from locations throughout North America, Europe, and Australia.


The E-Commerce Merchandising Specialist role with us isn’t just a job - it’s an awesome job.  This is a brand new job that doesn't exist today, so you will have a real chance to make the job your own.  We are hiring builders at CRL.  And we want to lean into your expertise to help push us forward.  We will give you what you need to do your job, and you will make an impact at our company, every single day. 


This role is perfect for the individual who approaches their work in a professional manner and who is passionate about making a difference in their workplace. If that sounds like you, come join this industry leader!




We are actively looking for a B2B Ecommerce Merchandising Specialist, where you will turn our accumulated glazing and construction market insights into action to drive our Glazing, Railing, Architectural Hardware, Door and Window, and Automotive businesses via our B2B ecommerce platform across North America, Europe, and Australia. This position is a fast-paced, customer/digital focused experience delivery role. They path to success is being in touch with various segments of professional-shopper and specifier, in Building Materials industry, working across regional and global business teams, and finding passion for the architecture and building material industry.


The B2B Ecommerce Merchandising Specialist is responsible to drive engagement and revenue growth through perfecting shopping experience and executing merchandising strategies both onsite and via external marketing channels for the CRL and USH Building Materials business in North America, Europe, and Australia.


The B2B Ecommerce Merchandising Specialist will be part of the Digital Marketing Team, working in close partnership with the CRL Marketing, Sales and Operations Teams, and play an important role in leveraging available data insights to drive shopping experience optimizations and revenue growth through various merchandising efforts.


This passionate ecommerce professional will work as part of a multi-functional team organized around the key needs of e-commerce channel, which includes Digital, Marketing, Customer Experience, Sales, Operations and Finance.


Ecommerce Merchandising Specialist  Key Areas of Focus:


  • Leverage existing and future capabilities of SAP C/4 Commerce Cloud (Hybris) platform, and help continually improving CRL’s e-commerce experience. The role will be involved in all aspects of the enablement, delivery, and optimization of the Commerce Cloud implementation, including adoption of best business practices as well as developing & delivering training & change management. 
  • Support’s website(s) merchandising strategy and activities to ensure accurate and optimal product information and exposure across all categories, representative imagery, detailed and effective SEO optimized copy, accurate pricing, and engaging promotional campaigns.
  • Support all merchandising related activities and data flows, including ERP data feeds and interface, product catalog/taxonomy representation, checkout flow.
  • Monitor use and continuously optimize performance of internal search engine, leveraging available Solr technology
  • Work closely with Marketing Product Managers on delivering engaging fit-for-use sales promotion with accurate assortment representation.
  • Coordinate representation of accurate stock levels in collaboration with Operations and Sales teams.
  • Provide input and proactively review marketing/merchandising calendar to identify opportunities to optimize revenue and customer engagement through product, collections, themes, marketing, and educational presentation.
  • Utilize the product catalog and performance metrics to optimize Product Catalog taxonomy and effective Product Recommendations.
  • Increase website conversion and average order size through online merchandise management of best/featured sellers, related/replacement products, seasonal product promotions, and other up-sell, and cross-sell opportunities.
  • Ensure timely and accurate implementation of website content and promotions across North America, Europe, and Australia.
  • Conduct analyses and utilize data to understand the performance of product categories, creative treatments and guide ongoing improvements to digital merchandise presentation and performance.
  • Review competitor and related industry websites to ensure close alignment with product classification and categorization, promotions, and trends.


Here's What We're Looking For:


  • 4-year degree; advanced degree a plus
  • 4+ years prior e-commerce experience with proven results to grow businesses on-line.
  • Affinity with Architecture and Building Materials industry.
  • Prior SAP Cloud Commerce platform experience is a plus, but not a pre-requisite.
  • Open and accessible style, with the ability to consistently achieve positive results and collaborate across the team
  • Strong background in customer acquisition, re-engagement, and retention strategies
  • Comprehensive knowledge of the online merchandizing strategies, CRM landscape and KPI's, digital marketing, e-retail- and brand strategies, with the ability to apply this knowledge to solve complex problems successfully
  • Experience in SAP Hybris Cloud Commerce and Marketing Suite, Adobe Creative Cloud Suite (specifically Photoshop, Illustrator, Analytics), and Microsoft Office Suite a plus
  • Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to e-retailers and enroll them in support of strategies
  • Ability to effectively resolve competing priorities for Product Category/Brands team, and other functions
  • Ability to work effectively within a fast-paced, complex matrix and changing environment
  • Flexibility to travel as required


What CRL Americas Offers You


  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion


About CRL Americas


CRL Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRL Americas family. CRL Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.


C.R. Laurence Co., a CRL company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRL family!


CRL Americas is an Affirmative Action and Equal Opportunity Employer.


 EOE/Vet/Disability--If you want to know more, please click on this link


C.R. Laurence Co., Inc. (CRL) is an E-Verify Employer.


Date Posted:  Sep 10, 2022

Nearest Major Market: Los Angeles

Job Segment: Sales Operations, Change Management, ERP, SAP, CRM, Sales, Management, Technology