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Product Marketing Manager

Los Angeles, CA, US, 90058

Oldcastle BuildingEnvelope
CR Laurence

 


Job ID:  291359

 

C.R. Laurence Co., Inc. (CRL), a CRH company, is the leading supplier to the glazing, architectural, railing, construction, industrial, and automotive industries. Offering more than 60,000 products, we serve the industry from locations throughout North America, Europe, and Australia.

 

We operate our business to the highest standards of quality and customer service. The companies and institutions that depend on us impact the growing fields of glass fabrication, construction, architecture, and automotive restyling. Their positions as leaders in their own industries mean they demand the highest standards from their suppliers.
 

 

Worldwide Architectural Supplier Seeks Product Marketing Manager!

 

We are on the look-out for individuals who don’t view their weekdays spent at ‘a job’ but rather look to develop valuable skills that ignite their passion and lead to a CAREER. If you’re attracted to a work hard, play hard environment and are seeking to build a lucrative career, then welcome to CRL!

 

Who are we:

 

We are part of the Oldcastle Building Envelope of CRH and operate our business to the highest standards of quality and customer service. The companies and institutions that depend on us impact the growing fields of glass fabrication, construction, architecture, and automotive restyling. Their positions as leaders in their own industries mean they demand the highest standards from their suppliers. 

 

 

About the Position:

 

The Product Marketing Manager is responsible for developing and executing the marketing strategies necessary to generate market awareness and drive growth for the business.

 

Brand champion and advocate for product portfolio (value proposition, positioning, key messaging, personas, etc.) ensuring all go to market plans and initiatives align with the overall product strategies.

 

Stay up to date with audience behaviors, marketing innovations, and competitive landscape to guide go to marketing strategies to best position CRL and our products.

 

Create compelling product branding, positioning and messaging strategies to articulate the portfolio’s unique value proposition.

 

Identify and understand all target audiences. Develop and refine the necessary personas to enable optimized marketing programs.

 

Create marketing materials and sales enablement tools (presentations, messaging guides, collateral, case studies, website content, infographics and more) to support branding and demand generation activities.

 

Collaborate with cross-functional teams to implement new product launch strategies to ensure commercial success.

 

Collaborate on the execution of digital marketing campaigns to build awareness and support demand generation. Closely monitor key success metrics including customer acquisition effectiveness and win rates.

 

Continue to build industry and product knowledge by expanding industry network and strengthening cross-functional relationships. Serve as a product, domain and market expert.

 

   

Essential Duties and Responsibilities

 

  • Plan, develop, design, and implement marketing programs for assigned Product Categories. Understand market position of competitors and define product positioning within the competitive landscape.

 

  • Manage the execution of marketing plans including, product promotion calendar, print & digital ads, product fliers/brochures, events / educational programs, marketing automation and website content.

 

  • Work with Product Management to plan, execute and track strategies to effectively and efficiently bring products to market, ensuring that positioning, messaging and go-to-marketing strategies are in alignment with product portfolio growth goals and objectives.
  • Maintains open, efficient communication between Product Design, Creative, Digital, and Communications teams on new product development and existing, on-going product promotions.
  • Works with Engineering and Product Management to gather, create and document technical product details including product information, test data, selling points and assets such as technical drawings, product renderings, installation guides, spec sheets, images, quote request forms, BIM/CAD files for Marketing Dept. 
  • Defines key features, selling points and product differentiators. Gathers and manages technical data and marketing assets
  • Partners closely with Copywriter to execute all written communication relating to product strategy, including product story, naming architecture, copy, and benefits and claims information
  • Researches, monitors and tracks installation projects for case study development and editorial / photography opportunities.

 

What CRH Americas Offers You

 

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion

 

About CRH Americas

 

CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

 

C.R. Laurence Co., a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRH family!

 

CRH Americas is an Affirmative Action and Equal Opportunity Employer.

 

 EOE/Vet/Disability--If you want to know more, please click on this link

 

C.R. Laurence Co., Inc. (CRL) is an E-Verify Employer.

 

Date Posted:  Jun 4, 2021


Nearest Major Market: Los Angeles

Job Segment: Engineer, CAD, Drafting, Manager, Product Manager, Engineering, Management, Operations