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Brand Manager - Atlanta, GA

Atlanta, GA, US, 30346

Oldcastle APG
APG Headquarters

 

Job ID:  358561

 

Oldcastle APG, a CRH company, is a leading global supplier of building and landscaping products. Its product portfolio includes hardscapes and masonry, packaged cement mixes, lawn and garden materials, and composite decking sold through a variety of channels for residential and commercial use. Oldcastle APG is the leading producer of hardscapes in North America and Europe and the innovator behind many of the industry’s well-known brands: Belgard hardscapes, Echelon masonry, Sakrete bagged dry mixes, and MoistureShield composite decking. With over 260 operating locations and approximately 8,500 employees, Oldcastle APG operates across 7 countries in the U.S., Canada, and Europe.

 

Job Summary

 

Reporting to the Director of Marketing for Oldcastle APG, The Brand Manager will be responsible for strengthening The Belgard brand in the US and Canada, establishing and executing upon multi-year brand strategies and marketing plans that deliver on set KPIs that support overall brand sales goals. The Brand Manager propels key national priorities and owns the planning, budgeting, coordination, and measurement of national marketing efforts.

 

  • The Brand Manager works with sales, marketing, and product development leaders to create compelling marketing and communication strategies that engage various audiences including homeowners, contractors, dealer, and retail partners while managing multiple projects simultaneously to meet deadlines and budget
  • Create an enduring brand message that results in increased sales, brand loyalty and improved market share
  • Manage multiple strategic agency partnerships while also utilizing internal creative department to develop multi-channel advertising campaigns spanning print, broadcast, digital media, social media, and public relations to target end-users, purchasers and influencers
  • Manage visual, written and spoken elements of the brand to ensure consistency and brand equity throughout sales and marketing materials and messages while also maximizing brand awareness
  • Promotes product and program offerings and drives adoption in the market with launch campaigns, sales collateral and promotional items and activities
  • Oversee brand messaging and presence at key industry trade/consumer shows and other events as relevant
  • Work with relevant industry associations and strategic partners to lead category conversations and market growth/expansion
  • Seek out new marketing opportunities and innovative tools that fit with the brand, maximizing all opportunities for growth
  • Maintain marketing data and assist with measurement of campaign performance and make timely recommendations for optimization; track competitive activity
  • Serve as cross-functional team leader and point person for the brand while also championing the brand internally making sure all elements of the company understand the brand and its goals
  • Other duties and responsibilities related to the nature of the job may be assigned on a temporary or permanent basis as needed

 

Requirements

 

  • Bachelor’s degree or advanced degree in Marketing, Communications, Business, or equivalent subject matter
  • Minimum 5 years brand, marketing, or channel experience
  • Highly organized, detail oriented, motivated individual who thrives in a dynamic, fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Strong communication skills with strong proficiency in writing
  • Adept in MS Office products, especially PowerPoint and Excel
  • Experience in the building & construction industry or working with major retailers preferred but not required
  • Travel up to 20%

 

What CRH Americas Offers You

 

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion

 

About CRH Americas

 

CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

 

Oldcastle APG, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRH family!

 

CRH Americas is an Affirmative Action and Equal Opportunity Employer.

 

 EOE/Vet/Disability--If you want to know more, please click on this link

 

Date Posted:  Dec 30, 2021


Nearest Major Market: Atlanta

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