Brand Marketing Manager

Job ID:  511868

Oldcastle® APG, a CRH Company, is North America’s leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award-winning brands include Belgard® hardscape, Echelon® Masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies.    

Job Description 

Oldcastle APG, a leading provider of outdoor living solutions in North America with an award-winning product portfolio that enables customers to Live Well Outside, is seeking Manager of Brand Marketing for pool portfolio across Oldcastle APG. These responsibilities include development of breakthrough marketing plans and activations that create brand love, deliver marketing results and business impact for Oldcastle APG brand PebbleTec. The Manager of Brand Marketing is someone who has successfully led a brand project and delivered results by forging connections with new audiences and strengthening relationships with existing customers. The ideal candidate is an accomplished marketing leader, possessing sharp strategic and creative instincts. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence.

Job Location

This is a hybrid role located in Atlanta, GA or located in Pheonix, AZ. 

Job Responsibilities

• Leads brand architecture within no more than three like categories providing leadership and ensuring consistent brand expression across all touchpoints. Maintain and innovate brand guidelines, including style guides, messaging frameworks, and creative standards to meet the needs of the brand
• Develop and execute comprehensive brand marketing strategies that drive business growth and enhance brand equity
• Conduct market research and competitive analysis to identify trends, understand consumer behavior, and inform strategic decisions
• Set strategic direction for brand positioning, target audience definition, and value proposition
• Guide product strategy and innovation by translating market insights and consumer needs into actionable recommendations
• Lead the development and execution of go-to-market strategies for new products and collections
• Develop and implement integrated marketing campaigns across various channels (digital, social, print, experiential). Identify and prioritize the most effective marketing channels to reach target audiences
• Develop and track brand metrics and key performance indicators
• Manage and optimize marketing budgets, ensuring efficient allocation of resources
• Collaborate with cross-functional teams (product, sales, marketing, etc.) to ensure seamless and impactful launches
• Foster a collaborative and results-oriented team environment
• Build and maintain strong relationships with internal and external stakeholders, including agencies, partners, and senior leadership
• Own the strategic account planning for a specific distribution vertical from a marketing perspective, building programs to drive consideration, conversion and education in partnership with sales
• Work closely with the sales account managers to ensure best-in-class execution of our marketing, brand awareness and influence over how the brand shows up from online to in-store so there is a consistent omni-channel brand representation
• Owns the development and execution of brand strategies for assigned product lines, ensuring alignment with the overall brand vision
• Leads the planning, execution, and measurement of marketing campaigns across various channels, including digital, social media, print, and events
• Develops and executes integrated marketing campaigns that support specific product lines or business units within the Oldcastle APG portfolio
• Manages the development of high-quality brand content, including website copy, brochures, videos, and social media posts
• Oversee the design, execution and maintenance of channel marketing plans including and not limited to selling tools, training, samples and displays
• Conducts market research and competitive analysis to identify opportunities and inform campaign strategies
• Manages marketing budgets effectively and ensures campaigns are delivered within budget constraints
• Manages multiple projects simultaneously, ensuring timely delivery and meeting deadlines
• Works closely with cross-functional teams, including sales, product development, and communications, to achieve marketing objectives
• Presents campaign strategies and results to all levels of the organization with priority focus at the Sales and Operations leadership level
• Lead brand activation strategy and execution at trade shows, industry events, and customer experiences, ensuring consistent brand presentation and meaningful customer engagement (requires 10-20% travel)
  
  

Job Requirements

• 5+ years of demonstrated ability in a mix of marketing, branding, product strategy and other go-to-market strategy roles
• Bachelor’s degree or equivalent experience in marketing, communication, business, or related field
• Analytical problem solver building strong financial models and analyzing business cases (market sizing, new offerings, P&L impact)
• Ability to navigate a complex, matrixed environment with finesse
• Excellent communication with the ability to craft a vision and bring others along
• Problem-solving ability to develop actionable insights from complex data and organize people to creatively solve sophisticated business challenges
• Proficient organizational and time management skills to work efficiently without compromising quality. Exceptional attention to detail and multi-tasking capabilities
• Team-player mentality with an openness to receive and execute feedback, collaborative approach to working with cross-functional partners
• Excellent presentation skills and the ability to communicate confidently and professionally

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability 

CRH is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.