CRM Marketing Manager

Job ID:  509082

Oldcastle® APG, a CRH Company, is North America’s leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award-winning brands include Belgard® hardscape, Echelon® Masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies.    

Job Summary

The CRM Marketing Manager will own the overall customer journey campaign strategy for our Oldcastle APG brand portfolio providing consultation and oversight from implementation to execution.

Job Location

This is a hybrid opportunity where the person must live in Atlanta, GA.

Job Responsibilities

• Design, set up, and drive complex CRM journeys in Salesforce including triggers and automations with static and dynamic content, driving conversion and engagement.
• Serve as the internal champion and SME of CRM channels, tactics, including areas such as audience segmentation, email deliverability, test design, best practices, and more.
• Use data to power measurable improvement across a variety of segments, channels and KPIs, with a particular focus on the email channel.
• Develop and oversee implementation of measurement plans; define goals and KPIs for the client’s program strategy, individual campaigns, audience and segments.
• Lead a learning agenda. Develop hypothesis-driven testing and optimization methods that result in actionable insights. Partner with our data scientists and analytics teams to design tests, oversee their execution, analyze results and translate that into action that delivers program efficacy. Continually share insights across internal teams. 
• Create and deliver compelling presentations showcasing findings and insights into emerging trends, program performance, measurement against plan and recommendations /opportunities in the CRM space.

Job Requirements

• 5+ years of experience in CRM and customer journey design.
• Bachelor’s degree in business, marketing, advertising or related field.
• Direct experience with email marketing that includes strategic oversight and/or program ownership including loyalty programs that may include development, optimization, and/or the technology that powers them. 
• Knowledge and skill with data, data management, data activation and statistics, particularly as it relates to marketing automation, audience segmentation, and performance analysis.
• Experience working with one or more of the major ESP/CRM platforms, particularly SFMC and other Salesforce tools.
• Ability to translate insights into business actions. Lead presentations and educate, inform and influence teams to become CRM advocates and understand the fundamentals of your work.
• Understanding of and ability to articulate importance of best practices as they apply to each client’s unique programs, channels, and industries.
• Excellent communication skills, both internally and client-facing.
• Curious problem solver who enjoys research and solution development.
• Ability to handle several complex projects at any one time.
• Confidence in meeting to present concepts and program progress, both in person and virtually.

• Team-player mentality with an openness to receive and execute feedback, collaborative approach to working with cross-functional partners.
• Passion for the construction industry and building products a plus.

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability