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Creative Director - Atlanta, GA

Atlanta, GA, US, 30346

APG Headquarters

 

Job ID:  228961

 

Oldcastle APG, a CRH company, is a leading supplier of products for North America’s building and landscaping markets. Its products include concrete masonry and hardscapes, packaged cement mixes, packaged lawn and garden products and composite decking products that are sold through a variety of channels.  Oldcastle APG is the innovator behind many of the industry’s well-known brands including Belgard Hardscapes, Echelon masonry products, Sakrete bagged dry-mixes, Anchor Wall Systems, MoistureShield composite decking, among others.  With over 195 operating locations and 6,500 employees, Oldcastle APG operates across 36 states and 5 Canadian provinces.  Oldcastle APG is a U.S. subsidiary of CRH plc., a leading global diversified building materials group.

 

Job Summary

 

Leading a team of thinkers and doers, the right creative director will bring a mix of marketing expertise and business understanding to the position, promoting the company and that of our valued brands. We’re looking for an experienced manager of people, someone that can inspire others, taking our creative to a new level. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences.

 

  • Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
  • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
  • Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
  • Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
  • Analyze brand tracking, market trends, consumer need, and the competitive landscape
  • Meet budget standards by forecasting and managing expenses

 

Daily and Monthly Responsibilities

 

  • Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
  • Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
  • Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
  • Present, or oversee presentation of final concepts, and obtain approvals for deliverables

 

Requirements

 

  • 7+ years of creative direction in agency or corporate setting
  • Experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
  • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
  • Proven experience with concept development
  • Highly skilled with leading a team of creative talent
  • Strong creative vision with an understanding of business objectives

 

Preferred Qualifications

 

  • Master’s degree in marketing or business
  • Prior experience with copywriting, design, or production
  • Prior project management experience, with a focus on creative direction

 

What CRH Americas Offers You

 

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion

 

About CRH Americas

 

CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

 

Oldcastle APG, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRH family!

 

CRH Americas is an Affirmative Action and Equal Opportunity Employer.

 

 EOE/Vet/Disability--If you want to know more, please click on this link

 


Nearest Major Market: Atlanta

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