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Digital Marketing Specialist - Atlanta, GA

Atlanta, GA, US, 30328

Oldcastle Infrastructure
Infrastructure Admin



Job ID:  341439



Oldcastle Infrastructure, a CRH company, is the leading manufacturer of precast concrete, polymer concrete, and plastic products in the United States. Our products range from utility vaults, reinforced concrete pipe, catch basins, drainage and septic tanks, to retaining walls, storm shelters, wall panels, concrete barriers, a variety of prestressed concrete products and more.   With more than 80 locations nationwide and 3,000 plus employees, Oldcastle Infrastructure is committed to upholding core values of reliability, quality, and service in cutting edge ways.


Position Summary


We are seeking a Digital Marketing Specialist who will help Oldcastle Infrastructure enhance its position as an industry leader in the digital space.  The successful candidate will help create a consistent digital experience for our customers and employees.  The role will manage website improvements, enhance existing digital tools, assist in the development of new tools, and integrate digital systems with existing business platforms.  This role will report to the Senior Digital Marketing Manager.




  • Manage updates and enhancements to company websites and other sites related to business
  • Analyze data to draw key recommendations around website optimization
  • Partner with agencies and other vendor partners on campaign strategy & execution
  • Collaborate with marketing team to optimize user experience and drive performance
  • Partner with marcom team to execute strategies for web, social, and digital communications
  • Create and maintain online location listings across local marketing automation platform
  • Manage the efficiencies for file naming and storage practices for the usage of digital asset management platform
  • Assist in the launch of new product configurator tools
  • Improve the design, UX, traffic, and content of the website
  • Maintain consistent brand messaging throughout all platforms
  • Collaborate with colleagues in the department and across the organization
  • Assist with other marketing duties as required




  • Bachelor’s degree in marketing, business, or related field
  • 4+ years of experience in digital marketing
  • Process driven and results oriented; takes initiative and demonstrates follow through
  • Detail-oriented, with strong planning and organizational skills, analytical mind-set, and the ability to prioritize in a changing environment
  • Strong project management skills and the ability to manage multiple projects simultaneously
  • Proficiency with content management systems, including Wordpress
  • Working knowledge of SEO techniques and practices
  • Basic understanding of HTML/CSS
  • Familiarity with A/B and multivariate testing
  • Familiarity with Salesforce.com
  • Experience with Google Analytics
  • Expertise in Microsoft Office Suite


What CRH Americas Offers You


  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion


About CRH Americas


CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.


Oldcastle Infrastructure, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our career site. Please complete your online profile which will be sent directly to the appropriate Hiring Manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest in the CRH Americas family!


CRH Americas is an Affirmative Action and Equal Opportunity Employer.


EOE/Vet/Disability--If you want to know more, please click on this link


Date Posted:  Nov 20, 2021

Nearest Major Market: Atlanta

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