Marketing Automation Specialist - Atlanta, GA

Job ID:  489240

Exempt

Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We’re more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We’re a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we’re leading the industry with innovation and a safety-first mindset.

Oldcastle Infrastructure - Built For Life from Oldcastle Infrastructure on Vimeo.

Job Summary

As the Marketing Automation Specialist at Oldcastle Infrastructure, you will have a pivotal role in establishing a strong email marketing presence and driving campaign engagement. Your responsibilities include leading email campaigns, managing contact databases, developing campaign flows, creating compelling content, and ensuring compliance with relevant regional laws. In addition to concentrating on the marketing automation platform, you will also contribute to website enhancements that align with campaign goals.

Essential Duties

Email and Web Marketing Campaign Management:

• Lead compliant email marketing, including nurture or drip campaigns, for contacts in the US and Canada.
• Manage contact databases, segment lists, and craft engaging content to drive lead generation and conversion.
• Provide support for website enhancements that complement email campaigns.
• Deliver insightful reports to facilitate ongoing improvements.
• Maintain the company's location listings for search engines.

Data-Driven Development:

• Analyze relevant data to optimize email and website performance.
• Implement A/B and multivariate testing to identify opportunities for continuous improvement.
• Contribute to lead generation initiatives through digital marketing channels.

Reporting and Analytics:

• Utilize dashboards to generate reports on campaign performance, lead generation, and the health of the contact database.

Continuous Improvement:

• Assist the team in fostering a results-oriented mindset suitable for a digital-first environment.
• Research, comprehend, and implement relevant best practices and regional email laws.
• Contribute to other marketing initiatives as necessary.

Education/Experience

• Hold a bachelor's degree in marketing, business, or a related field.
• Possess 3+ years of experience in digital marketing or a related field.
• Experience with Marketing Cloud Account Engagement (Pardot), Marketing Cloud (ExactTarget), or similar platforms for marketing automation and lead generation.

Knowledge/Skills

• Proficient in email marketing best practices, HTML, and CSS.
• Familiarity with A/B and multivariate testing.
• Competent in Adobe Analytics, Salesforce, Marketing Cloud, and Microsoft Office Suite, or similar platforms.
• Excel in project management, detail orientation, and communication, with a focus on crafting engaging email content.

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• A diverse and inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability--If you want to know more, please click on this link.