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Communications Specialist - Harrisburg

Harrisburg, PA, US, 17110

Pennsy Supply Inc

 

 

Job ID:  280402

 

Pennsy Supply is a CRH company. CRH is the leading vertically integrated supplier of asphalt, aggregates, cement, ready-mix concrete, and paving and construction services in North America. Our 24,100 employees at 1,300 operating locations provide our customers with top-quality, innovative products and services.

 

The "Communications Specialist" will be responsible for developing, facilitating, and implementing communication programs and activities aligned with the strategic objectives for Pennsy. The individual is responsible for designing, developing, and producing communication tools for internal and external audiences and will drive strategies related to internal and external communications including community relations, university relations, customer relations, crisis management, media, special events, and others. The individual will also support digital, marketing, and special project needs including video for the internal and external activities of Pennsy.

 

Key Responsibilities (Essential Duties and Functions)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The job responsibilities include, but are not limited to: 

 

Strategic Planning

  • Support the business in developing the communication strategic plan

  • Partner with the Pennsy Leadership Team to create communication plans from launch and execution

  • Strategy execution through all delivery methods including print, digital and video

  • Determines the best method/platform for communication based on audience and desired outcome

  • Analyzes and improves site communications to find new and effective methods to deliver information to different audiences.

  • Collaborate with cross functional teams and departments on providing necessary communication support for identified projects; including but not limited to conceptualize, write, edit and produce customized communication plan and marketing materials

  • Support various executive and senior leadership communications including announcements, presentations, speaking notes, and other senior leadership communications

 

Community Outreach

  • Manages the community programs and campaigns

  • Manage and oversee charitable donations including development and implementation of charitable donation policy and budget

  • Lead and support community outreach programs including partnerships in local communities and non-profit

  • Manage sponsorship requests

  • Support company store including order and delivery of company branded apparel

  • Ensure alignment of community outreach to Pennsy strategy

 

Communications

  • Serves as an internal communications resource to the business by:

    • Improving content effectiveness,

    • Maintaining internal communications protocol around consistency and formatting, layout and messaging,

    • Develop, design and script company videos with focus on safety, recruiting, branding and marketing,

    • Ensuring internal brand and voice is consistent with the Pennsy brand in both digital and printed communication tools.

  • Writes and edits copy for a wide range of purposes:  internal communications, corporate intranets, newsletters, press releases, position papers, executive bios, speeches, articles, posts for internal and external social media, slides for presentations, and similar collaterals

  • Ensures planning and execution of internal communications for the lines of business, including but not limited to organizational changes (incl. organizational notices, change management, etc.)

  • Partners as needed with cross-functional teams to create communication plans for initiatives and events.

  • Partners with leaders and HR on promotions, org-structure and new employee communications content and build.

  • Supports HR with recruiting material and marketing.

  • Monitors Interchange for report analysis, updates posting guidelines, assigns new users, updates passwords and maintains site. Ensures all content published on our site is current and relevant.

  • Participate and speak at local and regional events, charities and community outreach programs to increase awareness of the organization.

  • Advises and makes preparations for corporate public speaking needs and opportunities (incl. social media opportunities)

  • Supports reputation management and business public speaking opportunities (incl. social media opportunities, trade shows, conferences, panels, etc.)

  • Ensures compliance of all logo/brand applications

  • Coordinate with external vendors as needed for support on deliverables


Employee Engagement

  • Supports the business with the creation of quarterly employee communications as it relates to the business performance.

  • Partners with appropriate stakeholders to secure planning and execution of communication and engagement plans to support functional initiatives.

  • Supports the creation and delivery of monthly newsletters.

  • Manages maintenance, posting guidelines and all reporting for our Interchange.

  • Support onboarding program including creation of content to formalize and streamline onboarind program virtually through different media including video

  • Support university relations including partnering with universities, developing content including flyers and presentations for information

 

Digital and Marketing Communications

  • Supports Pennsy with all requested digital, marketing and other deliverables to support all business lines or areas (corporate functions, geographies, etc.). This includes but is not limited to artwork and design, slides, banners, infographics, photos, videos, images, editing, creative writing

  • Provides technical support for all internal digital channels (social media, external websites, intranets, communities, newsletters, etc.)

  • Contributes to the implementation of the Search Engine Optimization (SEO) campaigns on external platforms

  • Contributes to develop external website and ensure continuous maintenance of these assets

  • Supports sponsorships and tradeshows (concept & deliverables - print & digital)

  • Supports public-speaking initiatives through social media, collaterals, materials, etc.

 

Minimum Qualifications

  • Bachelor’s Degree in Public Relations, Communications, Journalism or related field

  • Proven ability in writing, editing and strategic planning.

  • 3 to 5 years of experience in communications or marketing or a similar role

  • Understanding of Adobe Creative Suite products, specifically Adobe Photoshop, Adobe InDesign and Adobe Illustrator

  • Familiar with video production and editing

  • Solid experience in publishing, web and social media tools/platforms

  • Experience in CMS platforms for websites, specifically Google Sites, LumSites and Drupal

  • Experience managing photoshoots and assets

  • Demonstrated copywriting and editing skills in English language (AP Stylebook)

  • Excellent communication (oral and written) and presentation skills

  • Outstanding organizational and planning abilities

  • Comfort with managing multiple, aggressive deadlines

  • Eye for design

  • Successful project management and decision-making skills

  • Keeps up with current and possible future practices and trends.

  • Scans environment for technical skills, knowledge or capabilities that can benefit business.

  • Proven ability to develop relationships and to work with cross functional teams at all levels within the business.

Preferred

  • Experience writing communications for corporations, agencies and organizations, including speeches, reports, articles, brochures, web

 

Knowledge/Skill Requirements

The ideal candidate will demonstrate:

  • Strong values and high standards of ethics, integrity and trust.

  • Strong action orientation and drive for results.

  • Strong oral/written communication and listening skills.

 

Additional Requirements

  • Travel up to 25% (pre-COVID)

 

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Able to communicate with others by telephone and in person.

  • Able to utilize a computer for word processing, e-mail communication, and preparation of documents and presentations.

  • May require sitting for extended periods of time.

  • May require periodically lifting objects up to 30 lbs.

 

EOE/ M / F / Vet /Disability 

 

What CRH Americas Offers You

 

  • A culture that values opportunity for growth, development and internal promotion
  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs

 

About CRH Americas

 

CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

 

CRH Americas is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRH Americas family!

 

Pennsy Supply is an Affirmative Action and Equal Opportunity Employer.

 EOE/Vet/Disability--If you want to know more, please click on this link

 

Date Posted:  Apr 8, 2021


Nearest Major Market: Philadelphia
Nearest Secondary Market: Harrisburg

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