VP of Sales - Vancouver, BC

Vancouver, BC, CA

APG Canada West


Job ID:  494518


Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer’s signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials.     


With over 40 years in business, APG Canada West an Oldcastle company is a recognized leader in western Canada which manufactures and distributes specialized, high-quality concrete hardscape and masonry products. Our corporate office is in Acheson, AB with manufacturing centres in Edmonton, Calgary, Vancouver, and Winnipeg with sales offices located across Western Canada.


Job Summary


The Vice President of Sales will be responsible for the following:

  • The leadership of APG Canada West’s Sales and customer service teams (4 direct reports, and 25 indirect reports) across western Canada
  • Develop and execute on strategies to drive profitable sales growth and ensure world class service for our customers




  • Demonstrate high level of safety awareness, ensure team complies with all safety procedures and policies
  • Provide direction and leadership to their team
  • Set the selling and go to market strategy for western Canada
  • Work with Sales Managers to create annual sales execution plans for all Sales Representatives
  • Work with the Customer Service Manager to create annual service plans for all CSR supervisors
  • Ensure team meets or exceeds targets and sales goals
  • Develop and direct sales staff to establish new customers, increase sales, and improve overall customer satisfaction
  • Work closely with Senior Leadership team on driving the overall business forward




  • Create and deliver an accurate sales budget year over year
  • Provide monthly, quarterly, and annual sales reporting, identifying trends, areas for improvement, and health in the business
  • Recommend and implement strategies for market growth (e.g. new products)
  • Work in collaboration with other Oldcastle companies to establish best market results
  • Ongoing evaluation of pricing structure to remain competitive and ensure year over year growth and profitability
  • Evaluate product portfolio and participate in new product introduction and SKU rationalization efforts
  • Collaborate with production and operations to monitor and ensure that product conforms to quality control parameters and is available in amounts to supply the product demand
  • Collaborate with team and Operations to resolve any major client account issues as quickly as possible
  • Collaborate with Finance department on assigning credit, collections, and any billing challenges




  • Administration of Salesforce for western Canada
  • Oversee administrative sales functions for the specified product sales program
  • Other duties and responsibilities related to the nature of the job may be assigned on a temporary or permanent basis as needed




  • Able to travel up to 70% of the time
  • Bachelor’s or advanced degree in Management, Sales, Marketing, Client Services, or equivalent in training, education or experience in a related field or function
  • 10+ years’ experience in a senior level sales leadership role
  • Must possess a strong track record of proven leadership of high performing teams in Sales and Customer Service
  • Must be familiar with residential, commercial, and retail distribution channels
  • Prior experience working in a mid to large sized business with multiple locations throughout western Canada is considered an asset
  • Prior experience leading sales teams through change is considered an asset




  • Base salary is $165,000 - $180,000 
  • Competitive bonus 
  • Vehicle allowance 


What CRH Offers You


  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A diverse and inclusive culture that values opportunity for growth, development, and internal promotion



About CRH


CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.


If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!


Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.


EOE/Vet/Disability--If you want to know more, please click on this link




Date:  Apr 25, 2024

Job Segment: Outside Sales, Sales Management, Direct Sales, Executive, VP, Sales, Management