Marketing Co-Op - Easton, PA

Easton, PA, US, 18040

Anchor Concrete

 

Job ID:  488165

 

Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer’s signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials.     

 

Oldcastle APG, Inc.’s Marketing Co-op Program is designed to provide a professional environment for undergraduate students to gain real-world experience at a global industry-leading manufacturer of concrete building and hardscape products. The program will run based on semesters and will provide exposure to valuable learning opportunities within the corporate functions of the organization through assignments, projects, and collaboration. This is the perfect opportunity for undergraduate students to apply their knowledge and creativity to a growth-oriented company with headquarters in Easton, PA.

 

Position Summary

 

The Marketing Coordinator Summer Intern will work closely with the Sales Leadership Team on several facets of Anchor’s industry-leading brands, including:

  • Marketing Strategy – learning how we craft consumer insights into actionable marketing plans, creative and content
  • Sales Strategy and Support – working with sales leadership to develop tools, training and content designed to help our team sell more effectively
  • Product Development – digging into product launch strategies
  • Content Development – exploring opportunities to effectively communicate our brand promise through video, audio, and text
  • Digital Platforms – including websites, social media, email campaigns, CRM platforms and more to understand how to craft an effective multi-channel presence
  • Tradeshows & Industry Events – getting hands-on with developing and executing tradeshow strategy for one or more major APG events

A successful candidate will identify one area of focus and work with the Sales Leadership Team to develop and execute a special project during their Internship. This project will be presented to Anchor’s VP- and C-level leadership at the end of the program

 

Essential Duties and Responsibilities

 

  • Quickly get up to speed on the brand through self-driven research and interviews with key stakeholders
  • Attend meetings, events and working sessions with the Senior Brand Manager
  • Build and maintain a comprehensive workplan for the Internship – including weekly tracking of progress against goals
  • Take ownership of a Special Project developed in partnership with the Senior Brand Manager
  • Balance ad hoc tasks and projects alongside the primary Special Project
  • Present Special Project to APG leadership with minimal support from Senior Brand Manager

Skills, Knowledge, and Ability Requirements

 

  • Students pursuing Bachelor’s Degree Program in Junior year of College or Third year of University (Anticipated Graduation date of Fall 2023 or Spring 2023)
  • Concentration or Area of Study in Marketing, Business, Communications or Journalism
  • Excellent communication skills, both written and verbal
  • A dedication to organization, time management and ability to collaborate on multiple projects simultaneously
  • Strong sense of urgency and ability to respond to requests and challenges quickly
  • Familiarity with MS Office products, especially PowerPoint
  • Strong willingness to learn, grow and explore multiple opportunities

 

 

What CRH Offers You

 

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A diverse and inclusive culture that values opportunity for growth, development, and internal promotion

 

 

About CRH

 

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.

 

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

 

Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

 

EOE/Vet/Disability--If you want to know more, please click on this link

 

 

 

Date:  Feb 18, 2024


Nearest Major Market: Allentown

Job Segment: Outside Sales, CRM, Sales, Technology