Marketing Co-Op - Easton, PA

Easton, PA, US, 18040

Anchor Concrete


Job ID:  488165


Oldcastle APG, a CRH company, is a leading global supplier of building and landscaping products. Its product portfolio includes hardscapes and masonry, packaged cement mixes, lawn and garden materials, and composite decking sold through a variety of channels for residential and commercial use. Oldcastle APG is the leading producer of hardscapes in North America and Europe and the innovator behind many of the industry’s well-known brands: Belgard hardscapes, Echelon masonry, Sakrete bagged dry mixes, and MoistureShield composite decking. With over 260 operating locations and approximately 8,500 employees, Oldcastle APG operates across 7 countries in the U.S., Canada, and Europe.


Oldcastle APG, Inc.’s Marketing Co-op Program is designed to provide a professional environment for undergraduate students to gain real-world experience at a global industry-leading manufacturer of concrete building and hardscape products. The program will run based on semesters and will provide exposure to valuable learning opportunities within the corporate functions of the organization through assignments, projects, and collaboration. This is the perfect opportunity for undergraduate students to apply their knowledge and creativity to a growth-oriented company with headquarters in Easton, PA.


Position Summary


The Marketing Coordinator Summer Intern will work closely with the Sales Leadership Team on several facets of Anchor’s industry-leading brands, including:

  • Marketing Strategy – learning how we craft consumer insights into actionable marketing plans, creative and content
  • Sales Strategy and Support – working with sales leadership to develop tools, training and content designed to help our team sell more effectively
  • Product Development – digging into product launch strategies
  • Content Development – exploring opportunities to effectively communicate our brand promise through video, audio, and text
  • Digital Platforms – including websites, social media, email campaigns, CRM platforms and more to understand how to craft an effective multi-channel presence
  • Tradeshows & Industry Events – getting hands-on with developing and executing tradeshow strategy for one or more major APG events

A successful candidate will identify one area of focus and work with the Sales Leadership Team to develop and execute a special project during their Internship. This project will be presented to Anchor’s VP- and C-level leadership at the end of the program


Essential Duties and Responsibilities


  • Quickly get up to speed on the brand through self-driven research and interviews with key stakeholders
  • Attend meetings, events and working sessions with the Senior Brand Manager
  • Build and maintain a comprehensive workplan for the Internship – including weekly tracking of progress against goals
  • Take ownership of a Special Project developed in partnership with the Senior Brand Manager
  • Balance ad hoc tasks and projects alongside the primary Special Project
  • Present Special Project to APG leadership with minimal support from Senior Brand Manager

Skills, Knowledge, and Ability Requirements


  • Students pursuing Bachelor’s Degree Program in Junior year of College or Third year of University (Anticipated Graduation date of Fall 2023 or Spring 2023)
  • Concentration or Area of Study in Marketing, Business, Communications or Journalism
  • Excellent communication skills, both written and verbal
  • A dedication to organization, time management and ability to collaborate on multiple projects simultaneously
  • Strong sense of urgency and ability to respond to requests and challenges quickly
  • Familiarity with MS Office products, especially PowerPoint
  • Strong willingness to learn, grow and explore multiple opportunities



What CRH Offers You


  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A diverse and inclusive culture that values opportunity for growth, development, and internal promotion



About CRH


CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.


If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!


Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.


EOE/Vet/Disability--If you want to know more, please click on this link




Date:  Nov 23, 2023

Nearest Major Market: Allentown

Job Segment: CRM, Technology