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E-Commerce Manager

Los Angeles, CA, US, 90013

Oldcastle BuildingEnvelope
CR Laurence


Job ID:  [[355279]]

C.R. Laurence Co., Inc. (CRL) is the leading supplier to the glazing, architectural, railing, construction, industrial, and automotive industries. Offering more than 60,000 products, we serve the industry from locations throughout North America, Europe, and Australia.


The B2B e-Commerce Manager is responsible to drive interest, engagement, and revenue through the execution of merchandising strategies both onsite and via external marketing channels for the Building Materials business in North America, Europe, and Australia.


Key Responsibilities:



  • Help deliver the technology that will enable CRL’s e-commerce experience excellence execution. 

  • Enablement of the Commerce Cloud implementation, including participating in best business practices validation and adoption workshops as well as developing & delivering training & change management. 

  • Drive the digital customer experience initiatives at CRL

  • Manage and support https://www.crlaurence.com/’s website merchandising strategy and activities to ensure accurate and optimal product exposure across all

  • Manage and support all merchandising related Data Workflows, including ERP interface, Product Catalog/taxonomy Management, Customer Set-Up and Order Management.

  • Deliver engaging fit-for-use promotion and assortment requirements for online customers.

  • Inform and maintain accurate stock levels in collaboration with Operations and Sales teams.

  • Provide input and proactively review marketing/merchandising calendar to identify opportunities to optimize revenue and customer engagement through product, collections, themes, marketing, and educational presentation.

  • Utilize the product catalog and performance metrics to build and sort category and product groupings as guided by marketing and merchandising initiatives.

  • Increase website conversion and average order size through online merchandise management of best/featured sellers, related/replacement products, seasonal product promotions, and other up-sell, and cross-sell opportunities.

  • Support seasonal initiatives through featured collections of product bundles, architectural solutions and landing page treatments.

  • Ensure timely and accurate implementation of website content and promotions across North America, Europe, and Australia.

  • Coordinate with cross-functional teams to streamline workflows and maximize production efficiency in a constantly evolving environment where the process is fluid and creative solutions are necessary.

  • Conduct analyses and utilize data to understand the performance of product categories, creative treatments and guide ongoing improvements to digital merchandise presentation and performance.

  • Review competitor and related industry websites to ensure close alignment with product classification and categorization, promotions, and trends.





  • College degree in marketing or related field; advanced degree a plus
  • 4+ years prior e-commerce experience with proven results to grow businesses on-line.
  • Affinity with Architecture and Building Materials industry preferred but not required.
  • Prior SAP Cloud Commerce platform experience is a plus, but not a pre-requisite.
  • Open and accessible management style, with the ability to consistently achieve positive results and collaborate across the team
  • Strong background in customer acquisition, re-engagement, and retention strategies
  • Comprehensive knowledge of the online merchandizing strategies, CRM landscape and KPI's, digital marketing, e-retail- and brand strategies,
  • Experience in SAP Hybris Cloud Commerce and Marketing Suite, Adobe Creative Cloud Suite (specifically Photoshop, Illustrator, Analytics), and Microsoft Office Suite
  • Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to e-retailers and enroll them in support of strategies
  • Ability to effectively resolve competing priorities for Product Category/Brands team, and other functions
  • Ability to work effectively within a fast-paced, complex matrix and changing environment
  • Flexibility to travel as required but infrequent


What CRH Americas Offers You


  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion


About CRH Americas


CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.


C.R. Laurence Co., a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRH family!


CRH Americas is an Affirmative Action and Equal Opportunity Employer.


 EOE/Vet/Disability--If you want to know more, please click on this link


C.R. Laurence Co., Inc. (CRL) is an E-Verify Employer.


Date Posted:  Jan 5, 2022

Nearest Major Market: Los Angeles

Job Segment: ERP, Manager, SAP, CRM, Change Management, Technology, Management