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Field Marketing Manager - Midwest

Minnetonka, MN, US, 55345

APG Headquarters

 

Job ID:  157619

 

Oldcastle APG, a CRH company, is a leading supplier of products for North America’s building and landscaping markets. Its products include concrete masonry and hardscapes, packaged cement mixes, packaged lawn and garden products and composite decking products that are sold through a variety of channels.  Oldcastle APG is the innovator behind many of the industry’s well-known brands including Belgard Hardscapes, Echelon masonry products, Sakrete bagged dry-mixes, Anchor Wall Systems, MoistureShield composite decking, among others.  With over 195 operating locations and 6,500 employees, Oldcastle APG operates across 36 states and 5 Canadian provinces.  Oldcastle APG is a U.S. subsidiary of CRH plc., a leading global diversified building materials group.

 

Job Summary

 

The Field Marketing Manager drives regional business objectives through the planning, development, and execution of market specific strategy and tactics to drive the success of products, programs and overall brand perception.  Additionally, the Field Marketing Manager acts as the local marketing liaison between local sales teams and the broader, national marketing and sales operations team. This Field Marketing Manager role supports the Oldcastle APG Company, Northfield, spanning the Midwest States – Michigan, Ohio, Indiana, Kentucky, Illinois, Wisconsin, Missouri, Nebraska, Kansas, Minnesota, North Dakota, South Dakota.

 

 

  • Work with national Brand Managers to leverage local market knowledge in creating national and regional campaigns that reflect unique market conditions related to product offering, customer mix, and competitor strategy
  • Provide training and marketing support to both the sales team and external partners on the benefits and implementation of partner programs
  • Support New Product Introduction/Product Managers on all marketing tasks related to both launching new products and eliminating underperforming products 
  • Play an integral part in developing marketing assets and literature alongside the design team – ensure required data is collected and proofing milestones are met
  • Work with Training manager to ensure all company events are planned, promoted, and executed at a high-level working in partnership with local Oldcastle APG business units
  • Monitor brand standards at dealer locations and provide cooperative marketing guidelines and campaign planning assistance to stocking dealers
  • Schedule regular customer visits in partnership with the local sales team to gather customer feedback on products, programs, and overall brand perception
  • Prepare quarterly report outs to company leadership summarizing regional YTD and quarterly campaign performance
  • Annually lead conversations to develop regional strategic briefs on local business-unit strategy and create plan to support.
  • Develop, manage and track local marketing spend
  • Utilize tracking tools, reports and dashboards in Salesforce
  • Other duties and responsibilities related to the nature of the job may be assigned on a temporary or permanent basis as needed

 

Requirements

 

  • Bachelor’s Degree in Marketing or Business or similar degree
  • 6+ years of marketing experience
  • Ability to partner with internal and external customers
  • Ability to travel up to 50%

 

What CRH Americas Offers You

 

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A culture that values opportunity for growth, development, and internal promotion

 

About CRH Americas

 

CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

 

Oldcastle Architectural, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Please complete your online application and profile which will be sent directly to the appropriate Hiring Manager. Thank you for your interest in the CRH family!

 

CRH Americas is an Affirmative Action and Equal Opportunity Employer.

 

 EOE/Vet/Disability--If you want to know more, please click on this link

Date Posted:  Oct 15, 2019


Nearest Major Market: Minneapolis

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